Wool.Tech

ROLE

Illustrator, Graphic Designer

Through the combination of technology and data, Wool.Tech set out to revolutionise the wool shearing industry by improving productivity, accuracy, and fairness, and needed a brand identity to bring these ideas to life. In collaboration with the Hazen Team, I contributed to the creation of the overall branding, with a focus on visual identity and illustration. The result was a unique style that emphasised the brand’s tech-driven qualities while evoking a sense of nostalgia. Using retro-inspired motifs and a bold colour palette, we helped build a consistent and engaging visual experience across all platforms — taking Wool.Tech from a simple idea to a confident young brand.